Well I’ve had quite the saga with a website lately. I’ve been working on the brief for a website for a loooong time. It was for an events company and they wanted a curtain style website, like my Brimful Hats site, except the whole thing based in the curtain. They loved what Cirque Bezerk had done (that site used to involve a lot more flash, but the style’s still the same) and wanted something dark and cool. They sent me a load of reference with Barnum and Bailey Circus images and some moody, flamboyant, downright creepy photos from events and so on.
I set to work in my own little world, as I am wont, and came up with something too cartoony, definitely not dark enough…

Sure enough they didn’t like it so I went looking for better reference, going a bit tribal and came up with this…
…which I decided was a bit too rough, so it turned into this…

…via this…

…and this…

But they weren’t fans of it. I was obviously spending far too long creating complete illustrations, these drafts taking a day or two to make at least. I’d clearly been spoiled by a lifetime of people liking my doodles during lessons. But I had a new direction. Looking at the Cirque Bezerk website I went for a far more photographic, realistic style website. And pulled out my trump card. This!

Which they liked! I was so pleased and followed their guidance, replacing the previous globe lamps with the more Moroccan feel you see above and darker, moodier lighting. I spent a long time on this one and I’m very pleased with it, my first real foray into photoshop realism. Except it’s got that rendered feel to it, right? Look at the wooden panels there. They’re not real! They changed their minds. This wasn’t right.
What they were actually after was a more graphic style, but with that macabre feel. So like an old circus poster, but dark and brooding. I came up with a little illustration with elements taken from a load of reference, due to be an illustrated, peeling poster on one of the columns either side of the curtain.

It was too cartoony though. I still think it could work in the way I was envisioning but maybe they were right. So….one last time after god only knows how many hours spent on the project thus far. It had got to the point where I just had to produce something they liked, for my own sanity. What was the other option? Take the money they’d given me so far and run?
So this came about…

I barely wanted to send it, though I loved it, and accompanied it with an email saying I was pretty much terrified of their probable response and that we should just get on with it, send the thing to the glue factory and move on with the simpler website we’d been touting as a possibility (and an illustration of my graphical impotence). But! I quote!
HORAAAAY! YES, Greg this is MUCH better!! we can work with this, the one with the light is great too, i like the colours…i reckon you can go ahead and start to program this one!
How happy was I? I programmed it right in and you can see it here. Pouring your heart and soul in, hours and hours spent getting things just right, it’s worth it in the end, right? Are you sensing a ‘but’?
Next email. Very official, from some guy I don’t know saying that they’d looked through the designs and it just wasn’t working. Please keep the money paid so far for my work but they were going to design it themselves.
Bugger.
Now I honestly have no ill feeling, some frustration maybe, but it’s probably most frustrating because it highlights the fact that it’s down to me to make the connection with the client. Who else is going to make it work? Ask more questions, make sure you’ve identified the proper areas to focus on. Write five words on the wall where you work if you have to, but don’t lose that focus.
I spent too long beavering away on my vision when the ratio of creating drafts to communicating with the client should have been far more even. At least I won’t bloody well forget that.